Irina's passion for interior design was the driving force behind her first venture, Photoliu, a customisable furniture start-up which has been featured by The New York TimesVogue Living and The Wall Street Journal. The business has now seen more than 400 furniture pieces produced for clients since 2012. For the past two years, Irina has drawn from her experience in working with fabrics and furnishings to offer design services for clients in Bucharest.

Irina has a recognisable aesthetic that is eclectic and highly sensorial and believes a home should only be filled with things you absolutely love.