Irina's passion for interior design was the driving force behind her first venture, Photoliu, a customisable furniture start-up which has been featured by The New York TimesVogue Living and The Wall Street Journal. The business has now seen more than 400 furniture pieces produced for clients since 2012.

After studying at Istituto Marangoni in Milan and KLC School of Design in London, she worked for Natalia Miyar's London studio. She is also the creative director of, an exclusively curated selection of home accessories and small furniture that are simple, yet versatile and sophisticated. The collection includes carefully selected international brands as well as its own private label.

Irina has a recognisable aesthetic that is eclectic and highly sensorial and believes a home should only be filled with things you absolutely love.